Official Partner of the NFL!

The NFL has announced ETM Group, ARC Inspirations and Regional Taverns as official UK sports bar partners for the 2024 season.

The venture sees three premium sports-led hospitality operators placed across the UK joining forces to provide NFL fans across the country with unparalleled experiences and the best of American football entertainment.

ETM Sports Pubs & Kitchens will serve as the home of NFL hospitality in London, ARC Inspirations and its BOX venues as flagships in the Midlands and the North of England, and Regional Taverns, the operator of Ludo Sports Bar & Kitchen in Bath, as the partner in the South West.

Kicking off the partnership is the much-anticipated Super Bowl LVIII, scheduled for February 11, 2024 in Las Vegas at Allegiant Stadium, where 12 venues will host Official Super Bowl LVIII watch parties for fans to gather, cheer and celebrate the pinnacle of American football.

To celebrate the partnership and Super Bowl LVIII, BOX venues in Leeds, Manchester, Birmingham and Nottingham and ETM sites across London and Ludo, by Regional Taverns in Bath will be hosting a number of activations, competitions and parties, bringing in-stadium entertainment to the bar.

The partnership continues to cover the entire 2024 NFL season, set to commence on September 5, 2024, with the defending Super Bowl LVIII champion hosting the NFL Kickoff Game.

This comprehensive deal includes 18 thrilling regular season rounds and the playoffs, culminating with Super Bowl LIX, the league's championship game, set to take place at the iconic Caesars Superdome in New Orleans, Louisiana, on February 9, 2025.

Ed Martin, CEO of ETM Group, shared his excitement about the partnership, stating: "We are thrilled to be appointed as the Official NFL UK Sports Bar Partner in London. Alongside our partners at ARC Inspirations and Regional Taverns, our premium offering and best in class sports facilities will ensure that we provide fans with an extraordinary NFL experience throughout the upcoming season.”

“From the electric atmosphere of Super Bowl LVIII to the excitement of the 2024 NFL regular season, our venues will be the ultimate destinations for football enthusiasts to come together, celebrate, and enjoy the best of American football. The growing popularity of the NFL in the UK represents a fantastic opportunity and our partnership with NFL represents a significant milestone for ETM Sports Pubs & Kitchens as part of our ambition to establish our venues as the place to watch sports in London."

"This partnership will enable us to take our games and NFL broadcasts to new audiences in the UK," said Henry Hodgson NFL GM UK & Ireland. "The NFL is best enjoyed with other fans - we’re excited that this partnership will allow sports fans to meet up at these great venues and watch NFL games together."

Commenting on the news, Co-Founder and CEO of ARC Inspirations, Martin Wolstencroft, said: “We’re absolutely ecstatic to be appointed as the Official NFL UK Sports Bar Partner in the Midlands and the North of England. This partnership is a significant milestone for our business, and a true testament to all of the hard work and dedication of our incredibly enthusiastic team.

“The number of people coming to BOX to watch NFL on Sundays has massively increased over the last few years, so we’re thrilled to be the official premier destination for guests in the Midlands and the North to watch, play and party for Super Bowl LVIII and the 2024 NFL season.

“At ARC, we believe that nobody does it better, so we’re confident that our game-changing, high-quality sports bar brand, BOX, and its award-winning best in class offering in major cities will provide both dedicated NFL fans and new sport enthusiasts with a brilliant and premium NFL experience.”